From Bud Light to iPODs: The Manipulation of The American Mind

“We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.”
– Paul Maser-Wall Street banker (1920)

How easy it is to cater to Man’s emotions/instincts and make us believe in/do things that, rationally speaking, make no sense. Sub-prime mortgages, Black Friday department store rushes ( buying shit that we just don’t need), celebrity/money worship, the fetishizing of the flesh, etc are all carefully crafted objects concocted by corporations/PR firms to engineer the consent of masses. And how well it works!! Check this out:

Be Real!


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