Reading Rant: Malcolm Gladwell’s "Blink:The Power of Thinking Without Thinking"

 
Snap Judgements
by MixMasterE

Malcolm Gladwell’s latest work, ” Blink: The Power of Thinking Without Thinking” is a fascinating read.

How do we make decisions, good and bad, and why are some people so much better at it than others? That’s the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, Tipping Point. His link is here: http://www.gladwell.com/blink

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus.

Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers  in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

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